Privacy Policy

Privacy Policy

The terms "We" / "Us" / "Our"/”Company” individually and collectively refer to UNIQUE POWER TECHNOLOGIES and the terms "You" /"Your" / "Yourself" refer to the users. This Privacy Policy is an electronic record in the form of an electronic contract formed under the information Technology Act, 2000 and the rules made there under and the amended provisions pertaining to electronic documents / records in various statutes as amended by the information Technology Act, 2000. This Privacy Policy does not require any physical, electronic or digital signature. This Privacy Policy is a legally binding document between you and UNIQUE POWER TECHNOLOGIES (both terms defined below). The terms of this Privacy Policy will be effective upon your acceptance of the same (directly or indirectly in electronic form, by clicking on the I accept tab or by use of the website or by other means) and will govern the relationship between you and UNIQUE POWER TECHNOLOGIES for your use of the website www.equalequip.com   This document is published and shall be construed in accordance with the provisions of the Information Technology (reasonable security practices and procedures and sensitive personal data of information) rules, 2011 under Information Technology Act, 2000; that require publishing of the Privacy Policy for collection, use, storage and transfer of sensitive personal data or information. Please read this Privacy Policy carefully by using the Website, you indicate that you understand, agree and consent to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use this Website. By providing us your Information or by making use of the facilities provided by the Website, You hereby consent to the collection, storage, processing and transfer of any or all of Your Personal Information and Non-Personal Information by us as specified under this Privacy Policy. You further agree that such collection, use, storage and transfer of Your Information shall not cause any loss or wrongful gain to you or any other person.

USER INFORMATION WE COLLECT

About your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We may also collect information about you through social media sites you use to access our Site depending the permissions you have given for access to your information. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information. “When you visit the Site, we automatically collect certain information

COOKIES & OTHER TRACKING TECHNOLOGIES THAT WE USE:

We and our service providers use cookies, beacons & embedded scripts in connection with the Sites.

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
• An “Embedded script” is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your computer or device from our web server or a third-party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.

The above technologies are used in analyzing trends, administering the Sites, services and products, tracking users’ movements around the Sites and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. We use cookies to remember users’ settings, market products and services to users, and for authentication purposes.

Third-Party Advertising Services:

We partner with third parties that may use technologies such as cookies (and local stored objects as described above) to gather information about your activities on the Sites and elsewhere on the Internet in order to provide you with relevant advertising based upon your browsing activities and interests. This type of advertising is sometimes called interest-based advertising. No personally-identifiable information is collected or used in this process.

Third-Party Analytics: 

We may also use service providers, such as Google Analytics, that may use cookies or other technologies to collect information about your online activities across this and other sites over time for non-advertising purposes such as those described above. To learn more about how Google Analytics collects and processes data and the choices Google may offer to control these activities, you may visit http://www.google.com/intl/en/policies/privacy/partners/.

Google Analytics:

To help facilitate the delivery of relevant content, we use Google Analytics and have implemented the following Google Advertising Features: Remarketing, Impression reporting, and Demographics and Interest Reporting. We use Google Analytics cookies and other Google advertising cookies. You can opt out of the Google Analytics Advertising Features we use by indicating your preference using the interest-based opt-out link here. Google also provides a complete privacy policy, and instructions on opting out of Google Analytics here. Note that Google’s opt-out mechanism is specific to Google activities and does not affect the activities of other ad networks or analytics providers that we may use. Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (we do not store your credit card information), email address, and phone number. We refer to this information as “Order Information.” When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE U­SE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use personal information to:

• We may also use your Personal Information to improve and personalize your experience with us, and, with your consent where necessary, send you information about us and keep you informed of our other products and services that may be of interest to you.
• Communicate with you & send marketing mailers to which you have consented.
• Screen our orders for potential risk or fraud.
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• We use passively collected information to monitor and maintain the performance of our Sites, analyze trends, usage and activities in connection with our services, validate users and ensure their technological compatibility with users, and optimize our marketing efforts.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION:

We may share your Personal Information with third parties as described in this Privacy Policy or otherwise with your permission. We reserve the right to transfer data, including aggregate and de-identified data derived from Personal Information, for lawful purposes in our discretion.

• We may share Personal Information with affiliated businesses.
• Service Providers. We, like many businesses, sometimes hire other companies ("Service Providers") to perform certain business-related functions. Examples include mailing information, maintaining databases, and hosting services. When we employ a Service Provider to perform a function of this nature, we provide it with the information that it needs to perform its specific function, which may include Personal Information and other information that you provide to us via a Site. These companies are authorized to use your Personal Information only as necessary to provide these services to us.
• Third Parties for Marketing and Other Purposes. With your prior consent, we may share with selected third party partners for our marketing purposes.
• Legal Requirements. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
• Business Transfers. As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganiza